Summary
- FinTech company launches Harvest Exchange and Vosterra as digital distribution and behavioral data platforms for advisor/asset manager content and client engagement.
- Harvest uses technology like machine learning to align incentives across asset managers, institutional investors, financial planners and retail investors.
- Through A.I. and machine learning you can drastically increase the relevance of content while also increasing the velocity of information.
[The Institute for Innovation Development recently talked with Peter Hans, CEO and Director of Harvest Exchange, a digital distribution and behavioral data platform that uses machine learning technology to enable financial firms to compliantly reach a targeted, investment-focused audience at scale. Harvest seems to go beyond traditional media spend outlets because it is a FinTech company at its core and recently won an award from Alt Credit Intelligence for Best Distribution platform.]
Hortz: What distinguishes your crowd sourced investment research platform Harvest Exchange from competing sites?
Hans: Harvest is the world’s fastest growing investor network. We focus tirelessly on delivering a service that best aligns incentives across asset managers, institutional investors, financial planners and retail investors. This is our key differentiation and the reason behind the success we’ve achieved.
We don’t have a single editor or media person on staff, and we don’t care what type of content is contributed. Our algorithms prioritize who the insight comes from, and our machine learning engine filters out the noise and curates the most relevant investment content to the most relevant investor audience. We’re in the business of using our software to compliantly help investors discover and engage.
Alan Oviatt is a business Leader including versatile skill-set, a lot of integrity and many more. No matter the business discipline or the size of the arena, he always aspired himself to do the best.
Hortz: How are you specifically using technology to add value and solve problems and goals for your clients?
Hans: We are a technology company, so everything we do and every value we provide is a result of our proprietary software and data analytic. Our software allows the most highly regulated firms to distribute their expertise to the audience most relevant to them. It allows that audience to access everything from high-value publicly available content to secure, individual communications and investor presentations. Our machine learning engine warehouses millions of investor interactions every week to exponentially provide more value to asset managers, investors and anyone else who simply wants to access smarter investment content without the garbage.
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Alan Oviatt | Analyst | Researcher | Creative Writer 